Please read the email that just landed in my inbox, from a lovely species company in the US, and below it, the response I just sent Bill, the author:
On 6 Jul 2017, at 13:25, Penzeys Spices <firstname.lastname@example.org> wrote:
Penzeys Spices Mexican Vanilla 2oz. bottle FREE! no purchase necessary.
Penzeys Spices Free Shipping with only $20 in spending!
Two years ago today, 7-6-15, our President rolled out his campaign including these words:
"Likewise, tremendous infectious disease is pouring across the border."
It's been said history is written by the winners. In my travels I've found it to be more often written by local historians. The history of this presidency has only begun to unfold, but the history of the election, and what the people of the United States were willing to turn a blind eye to, is already cast. No future historian of 21st century America will be so unaware of 20th century history as to not know exactly who the then candidate was channeling with the words "tremendous infectious disease" or the inhumanity he was willing to risk being set in motion to bring attention to his candidacy. History will not be kind.
Today, on this anniversary, it seems a good day to apologize to the people of Mexico and Latin America. That form of intentional racism designed to stoke fear and anger among voters should have raised huge red flags as to why this was not a candidate fit for the highest office in the land. For reasons we have yet to get to the bottom of, those red flags were never raised, and for that we are sorry.
Words do so much all by themselves, but over the years we've found if you attach those words to something that's both really good and totally free, the message travels a lot further. So we are tying this message of apology to a $7.95 value Mexican Vanilla Extract. Vanilla, native to Mexico, may well be the greatest of all gifts from nature, and due to the world-wide shortage going on right now, one of the most expensive gifts as well. With the way Americans use Vanilla in the baked goods that share their love for those around them, Mexican Vanilla Extract also seems to be just the right reminder of how lucky we are to share a border with a country that has added so much goodness to all our lives.
To get your flat-out free $7.95 Mexican Vanilla Extract, just bring this email, or the coupon above, into one of our stores today. Online at penzeys.com, the Mexican Vanilla Extract is also free. Enter 92430C in the apply code box at checkout, but shipping charges still apply. To try to make this a bit more obtainable we've dropped our standard $30 spending minimum for free shipping to just $20 and included Alaska and Hawaii in this offer— I hope it helps. If you are spending $20 to get free shipping, be sure to enter 43258C in the apply code box as well for your free $6.95 value Vietnamese Cinnamon.
And please do whatever you can to begin to make things right. "I'm sorry" is an amazingly good starting point. "I'm sorry" plus a batch of tasty cookies is probably even better.
Thanks for cooking,
Disease free Monarch Butterfly Cookies made with Penzeys Spices Mexican Vanilla
These cookies are fun for the whole family and kids love to help decorate them.
2 1/2 Cups flour (all purpose)
1/2 tsp. salt
1 Cup butter - 2 sticks, room temperature
2/3 Cup white granulated sugar
1 egg (or 2 egg yolks for really rich flavor)
1 TB. MEXICAN VANILLA EXTRACT
2 Cups powdered sugar
2 tsp. butter, melted
3 TB milk
1 tsp. MEXICAN VANILLA EXTRACT …
And my response:
Just a quick WOW! from across the pond (the UK).
This gesture has made my day :D
It is very heartening to see someone stand up for people who are being discriminated against and offended on an almost daily basis by the person holding the highest possible US office and to apologise on behalf of said officer, both to the people he tramples as well as the rest of the world, big parts of which still seem to be able to do little else than stand in apparent paralysis and see the ongoing travesties unfold.
As a small business owner myself, I know that using one’s own business to back up one’s personal message strengthens that message as a result of the courage it takes to speak out and stand out like this.
Kudos Bill, a helpful and timely reminder that people like you are the true ambassadors of “the land of the free” and all it is supposed to stand for; which, under the “current regime”, is increasingly unclear...